marketers must see themselves as benefit providers. for example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. this is an example of what level in the consumer-value hierarchy?
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marketers must see themselves as benefit providers. for example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. this is an example of what level in the consumer-value hierarchy?
answer :Convenience goods are those that the customer purchases frequently, immediately, and with minimum effort. Soaps and newspapers are considered convenience goods, as are common staples like ketchup or pasta.